• Foundational to building and tuning a high-performance growth engine is a solid understanding of current strengths, risks to mitigage, opportunity to seize, gaps to close and strengthen, and leverage as a team.

• Leveraging over thirty years of deep experience in all key components of the growth engine, we developed the GVX Score methodology to help our clients gain a comprehensive understanding of the current health of the growth engine as a comprehensive baseline and compass for the path forward.

GVX supports our clients with all components of strategic growth planning;

• 1 Determine growth and value creation objectives and expansion opportunities via organic growth, acquisitive growth, and strategic partner development.

• 2 Align objectives to current and future resources, including brand value, capital, teams, intel, technology, process, current client base, and everything that comprises the growth engine.

• 3 Develop a strategic, prioritized plan for building and tuning a high-performance growth engine to achieve and exceed the above.

GVX developed the V3 Strategic Alignment methodology to partner with our clients and develop a truly data-based prioritized roadmap. All strategic growth planning engagements leverage the framework as the foundation to supporting your plan.

GVX Growth Advisory is typically engaged in one or more of three ways;

• Initiative-specific support for a specific growth engine component like the pipeline, technology, etc.

• A strategy-specific initiative like pricing strategy, margin improvement, brand development, client lifetime value, team development, etc.

• Full enterprise-wide strategic growth planning

Reliable forecasts and sustainable, predictable growth.

We’ve developed a framework for dramatically improving consistency and forecast reliability of the pipeline. SOLVE X is a growth planning and achievement framework we use to help clients improve their ability to optimize deal flow through the pipeline with data-driven planning and proactive course correction.

• Using the Solve X framework identifies the components of the growth engine that have significant opportunity for improvement individually, which when refined and tuned work together with the all of the other interdependent components as a single engine of growth;

  • Marketing

  • Lead Gen

  • Sales . Business Development

  • CRM . Martech

  • Data quality

  • AI

  • Strategy

  • Process

  • Effectiveness, Efficiency, and full-team embracement of the above.

With each revision made, the improvement has an exponential effect on every step of the deal cycle.

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From growth acceleration initiative results, the organization will begin yielding more consistent achievement of pricing/fee structure and margin targets, improved lead volume and lead quality, increased close rate average and deal size, etc. Over time, this will set the stage for entering the next stage of growth.

We developed a framework to help leverage improved growth results and prepare for stage “next”.

The X Readiness framework was developed to help our clients prepare for the next expanding stage of growth:

• The next capital raise

• Expanding the business development team, expanding the Sales leader function, increasing lead-gen and marketing investment through marketing, social media, trade show investments, strategic partnering, etc.

• Expansion (service line, geographic location, expanded marketing, etc.)

• Acquisition (strategy . readiness . process . post-acquisition integration)

• Exit (Whether ownership changes or pivots out of day to day)

We help our clients prepare for any of the above in terms of presenting the right information and story for a new round of capital, preparing for the impact of increased lead flow and deal flow, refining the sales strategy and process, etc.

We build and tune high-performance growth engines. Our growth advisory services practice was developed with purpose and intention to consider everything we do within the context of the role each component serves in an interdependent way with everything else.

Our approach is to obtain the GVX Score that serves as a data-driven compass for building, replacing, or tuning each functional component of the growth engine in a prioritized manner, beginning with that which has the highest urgency and ROI. That is determined by assessing the impact on the ability for the organization to seize opportunity, mitigate risk, to prepare operational process, technology, and data for scaling. We leverage the impact on all of the above to grow and build enterprise value with more velocity, agility, and consistency. We instill growth-minded culture in all we do along the way.

The primary areas of focus are as follows:

• Team Development

  • Business Development Team

  • Marketing . Sales Alignment

• Salesforce.com

• Technology

• Data

• Accounting . Finance

• Brand Value

• Acquisitive Growth Effectiveness

Why GVX growth:

Our value prop and business model was developed to break the mold of silo-based growth consulting and embrace our point of view. Every component of the growth engine works in an interdependent way with all other components. We welcome the opportunity to explore with you whether we are aligned to partner effectively with you as you scale, grow, and build value.

Growth-Minded Culture is completely mission critical.

It isn’t critical to have this fully in place before we begin partnering with our clients. It is, however, critical to embrace that this is foundationally necessary for reaching full growth and value-creation potential.

We’ve all likely heard the quote from Peter Drucker and others stating “Culture eats strategy for breakfast” and the additions to the quote continuing with “operational excellence for lunch, and everything else for dinner”. It’s repeated often because it’s completely true.

We instill growth-minded culture from everything we do.

That’s not just a catch phrase, we walk this out because it’s as important as anything else we do.

We work with each client on a case by case basis to establish an organization-wide growth-minded culture.

This is not hype and motivation. It’s being aligned and on the same page, it’s embracing that everyone’s role contributes to growth and value creation as a member of a single team. All growth engine components work together for a single growth engine and each has an impact on each other component. It’s about understanding numbers, growth drivers, key metrics and embracing that they are established and reported to be used as levers of growth. It’s about everyone owning and understanding their unique contribution to the team at large so the organization is positioned to deliver high value to clients. Clients who feel the experience was great and they received what they hoped for yield high value back to the organization in return. That comes in the form of revenue from clients happy to pay for value. It translates into referrals, improved client lifetime value, and translates into profit to fuel further growth and improvement for everyone.

Growth-Minded Culture is the foundational component of the growth engine. We begin and end with that as we partner with our clients to build and tune HIGH-PERFORMANCE GROWTH ENGINES as we SCALE, GROW, and BUILD VALUE.

We look forward to chatting further about all of the above as we evaluate whether we’re the right growth partner for your vision.

Strong Brand Value

It’s as foundational to a high-performance growth engine as nurturing a growth-minded culture.

Impact of strong Brand Value:

1. Differentiates from competitive landscape

2. Helps keep pricing and fee structure focused on value

3. Increases client loyalty and client lifetime value (CLV)

4. Helps attract and retain top talent

5. Increases investor confidence

6. Establishes credibility

7. Simplifies introduction of new services, products, and geographic expansion

8. Promotes consistency of client experience

9. Increases brand awareness, which improves ROI of lead generation investment

10. Serves as a key driver of increased business valuation, both directly and indirectly from all of the above.

GVX considers brand value as a critical component of the growth engine. It’s way more than a logo. It’s woven into the fabric of every interaction that takes place in any and every communication medium, internally and externally. We partner closely with our clients to increase brand value with every type of interaction that takes place along the client journey, the employee journey, and everyone else from strategic partner, investor, supplier, and yes, even family members. How a spouse feels about the company plays into every employee’s engagement and retention decision.

We look forward to chatting further about partnering with you to help build brand value and the many impacts it has on your organization.