Fractional Growth Officer

Sr. level experience . Extension of your team . Cost Effective Agility

Growth Acceleration . Sustainability Improvement

A GVX growth officer provides senior-level growth leadership, guidance, and bandwidth. In many cases, our clients have a Sales Manager in place. A GVX fractional growth officer partners with the leadership team, the functional leads of Marketing, Sales, Client Experience, Finance, and Technology to first, gain a detailed understanding of the current state of the growth engine using our proprietary GVX Score assessment. From there, we begin exploring the most impactful opportunities for near-term growth acceleration, improving the pipeline, and developing a short-term plan for growth engine optimization.

Our philosophy is to make small adjustments that yield big impact first. We then build a prioritized roadmap for providing significant improvement in growth and value creation.

Beginning with the initial GVX baseline Score, we monitor and review improvement progress along the way. We look forward to talking further to better understand your current state, vision, and business growth objectives.

- Each fractional growth officer engagement includes our GVX Score assessment. This is used as an initial baseline as we prioritize our focus on the highest potential for growth acceleration.
- Leveraging the insights from the assessment and initial discussions, we partner with you to align and ensure we fully understand context and thoughts on growth objectives moving forward.
- Leveraging the GVX Score results and initial onboarding, we partner with our clients to develop a prioritized strategic growth roadmap.
- Each fractional growth officer engagement includes our SOLVE X growth planning & achievement framework.
- We conduct a deep review of all current key metrics and growth drivers in effort to identify and close gaps to ensure an efficient and effective growth planning and achievement process is in place and functioning well.
- Understanding the business needs in relation to each growth stage is key to being prepared for the next stage.
- Our fractional growth officer will leverage the GVX score and initial onboarding insight to determine opportunities to leverage or risks to mitigate within the anticipate time frame of the next growth stage
A GVX Growth Officer serves as an embedded extension of your team. We assume the same ownership of our role as a traditional full-time employee and collaborate with the entire internal leadership team.
A Growth Officer role is often misunderstood. It is not a new name for Chief Marketing Officer. It’s worth describing to ensure all are aligned with accurate expectations for what we do. Many companies hire a Growth Officer in title, yet responsibilities that are limited in scope from the intended role when the Growth Officer role was introduced.
Role defined at a high level:
Five primary functions
- 1 - Consistenty assess the following
  - Opportunities to seize
  - Risks to mitigate
  - Gaps in efficiency, effectiveness, and the level at which the growth engine of strategy, process and technology is embraced.
  - The value of data to be accurate, meaningful, valuable, and leveragable
  - The effectiveness of each component of the growth function being visible, accountable, and controllable outcomes via effective leverage of growth levers
  - The capability of all growth engine components to support anticipated and evolving growth stage needs
- 2 - Lead growth engine transformation in a manner aligned with highest ROI and priority growth objectives
- 3 - Instill growth-minded culture throughout the organization by ensuring alignment and ownership is in place with every business function and growth-engine function
- 4 - Serve as an internal change agent to achieve all of the above
- 5 - Leverage all of the above to Scale, Grow, and Build Value in alignment with stakeholder business objectives